Baby's Room

Up & Up Target Brand Baby Wipes Review

May 12, 2017

­ Up & Up Target Brand Baby Wipes Review

Baby wipes touch the most delicate areas of our babies everyday, multiple times a day, so it’s important that we know exactly what we are putting on those sweet bottoms! I hate to break it to you but a LOT of  baby wipes contains really harmful chemicals like: formaldehyde (you know, embalming fluid), fragrance (AKA: phthalates), ethylene oxide (carcinogen), and 1,4-dioxane (carcinogen).

Yes, all things on this earth are composed of chemicals. Some chemicals are good, some are bad for you, and some are good but create bad by-products.  Luckily, I’m willing to do the dirty work and research all of this for you.

The best and “safest” wipes will always be cloth and water but sometimes that’s not always convenient. I like reusable cloth wipes but you can also find disposable dry cloth wipes here.

Today I am reviewing Up & Up Target Brand (unscented) baby wipes. 

Review: They’re not great. Up and Up baby wipes have more potentially harmful preservatives and surfactants than I am comfortable with.

Quick, I’m at the store! Should I buy them? Erm, well they’re better than Huggies… A package won’t hurt but I would avoid long term use and exposure.

Below I’ve done the dirty work for you and researched the questionable ingredients and their Environmental Rating Group (EWG) Skin Deep rating.

EWG Key: Low 1-2, Moderate 3-6, High 7-10. Low score good, High score bad.

Up & Up Baby Wipes (unscented)

  • Water
  • Aloe Barbadensis Leaf Juice
  • Tocopheryl Acetate
  • Disodium Cocoamphodiacetate
  • Polysorbate 20
  • Citric Acid
  • Disodium Phosphate
  • Disodium EDTA
  • Phenoxyethanol
  • Sodium Benzoate
  • Microcrystalline Cellulose
  • Cellulose Gum

Tocopheryl Acetate: Synthetic Vitamin E. EWG rating 3.

Aloe Barbadensis Leaf Juice:  Aloe Juice. EWG rating 1.

Disodium Cocoampodiacetate: Surfactant made from coconut oil. EWG rating 1.

Polysorbate 20: Surfactant, emulsifier, fragrance. Unfortunately, polysorbate-20 is at risk of becoming contaminated with 1,4-dioxane (carcinogenic by-product). EWG rating 3.

Citric Acid: Weak organic acid found in citrus fruits. Citric acid is used as a natural antioxidant, preservative, pH adjuster, chelater, and fragrance. EWG rating 2.

Disodium Phosphate: An inorganic salt additive that preserves, prevents corrosion, and enhances texture. EWG rating 1. (Preservative)

Disodium EDTA (ethylene diamine tetraacetic acid): A salt that chelates or inactivates metal ions to promote the longevity of products. (Preservative). EWG rating 1.

Phenoxyethanol: Preservative to prevent bacterial growth and as a fixative to perfumes and fragrances. Health concerns include skin irritation and central nervous system in infants. Considered “safe” in concentrations less than 1%. I personally try to limit exposure to phenoxyethanol. EWG rating 4.

Sodium Benzoate: Anti fungal preservative used in cosmetics, foods, sodas, and medicines. Health concerns: skin irritant, possible link to ADHD. Avoid use with ascorbic acid + metals due to possibility to create carcinogenic benzene. (Preservative). EWG rating 3.

Microcrystalline Cellulose: Refined wood pulp used as an anti-caking agent, texture modifier, and suspending agent. EWG rating 1.

Cellulose Gum: Binding agent, lubricant, and emulsion stabilizer. Cellulose gum is extracted from wood pulp and cotton linters. EWG rating 1. 


A note about preservatives:
Preservatives will always be used in store-bought baby wipes because they are moist wet and manufacturers need the wipes to have a decent shelf life or else no one would buy them. When purchasing packaged baby wipes the battle is finding the lesser of many evils in the world of preservatives.


The Bottom Line (ha):
Target Up and Up baby wipes contain some less than desirable ingredients that have been associated with skin irritation, ADHD, and damage to the central nervous system in infants. I wouldn’t consistently use these on my baby but in a pinch, I could still sleep at night if I needed to use these on my baby.


As always, use common sense and discontinue use if irritation occurs.



No one said it has to be an all or nothing thing; it’s all about doing better.


Last update: 5/12/17

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